CHALLENGE How do we persuade every single Sky Sports customer to take up the offer of free broadband? SOLUTION Free broadband is not just brilliant news for customers, it is also proof that Sky Sports genuinely believe in better. To celebrate this, we asked David Beckham to judge several ideas to make Sky Sports better. […]Read more "Sky Sports – Free Broadband"
CHALLENGE Sky+ is widely acknowledged as the best personal video recorder on the market, so how do we communicate that the best just got better with a new Smart Series Link feature? SOLUTION Using TV royalty Idris Elba, we showed that no matter how many reminders you set you can still forget the start of your favourite […]Read more "Sky+ – Smart Series Link"
CHALLENGE In the face of the most intense competition yet, we were asked to persuade football fans that Sky Sports on Sky is still the best way to enjoy the new season. SOLUTION Our insight showed that people are no longer content to watch the game on their living room TV; they want sport to […]Read more "Sky Sports – The Sky Difference"
CHALLENGE With no ‘new news’ to shout about, we needed to excite people about the new Premier League season, drive upgrades, and remind people that no other broadcaster has more live goals. SOLUTION By focusing the cameras away from football and onto the fans, we highlighted the roller coaster of emotions you experience when supporting your team throughout the […]Read more "Sky Sports – Start of Season"
CHALLENGE Prove to an audience not keen on paying for sport that Sky’s first ever F1 channel will be about more than just the race. SOLUTION By focusing on content, the campaign demonstrated Sky’s better access, better coverage, and insider view, whilst interactive media deepened engagement and drove subscriptions. TV CASE STUDY PRINT SOCIAL DIGITAL PRESSRead more "Sky Sports – F1 Channel Launch"
CHALLENGE Tell Virgin Media customers that their broadband speed is about to double, despite it already being the fastest in the UK. SOLUTION We used the fastest man alive, Usain Bolt, to deliver the news that customers’ broadband speeds were about to double – by impersonating Sir Richard Branson. Customers were then driven to the […]Read more "Virgin Media – Double Your Broadband Speed"
CHALLENGE Demonstrate to current and potential Virgin Media customers how the new TiVo box is revolutionising the way we consume TV. SOLUTION Using actor Marc Warren, we created a series of benefit-led executions that demonstrated exactly why TiVo is the best way to watch TV ever. We then asked consumers whether they agreed, by allowing people to vote via […]Read more "Virgin Media – TiVo"